Google Analytics allows you to set up goals to better understand and monitor how your website is performing. Once you have goals set up, you can manage them to see how and where you need to improve the flow of traffic through your website. Setting up goals in Google Analytics is quite easy once you learn the ropes. This tutorial will help you and your virtual assistant get started.

Creating a goal

Once you log into Google Analytics, choose the site you want to set up goals for. Then click on Admin. Once there, you will look for Goals on the right-hand side of the page. If you are setting up your first goal, you won’t see any data. However, the bright red button for New Goal is what you’ll want to find.

Choosing your goal

Once you click on the button, you will be taken to a page where you can enter the information you want to track. You have four options to choose from.

•     Destination: This goal type tracks the percent of visitors who reach a particular page, such as a thank-you page after completing a purchase, or a sign-up page that captures emails for a newsletter of other form of opt-in.

•     Duration: This type of goal tracks how long people spent on the website or particular pages.

•     Pages-screens per session: This type of goal tracks how many pages each visitor looks at.

•     Event: This type of goal tracks a specific event, such as the watching of a video on your website.

Based on the options above, select the type of goal that you’d like to track. For instance, imagine that you own a restaurant and want to track the percent of visitors who made it to your Menu page. You could achieve this by creating a Destination goal where you would enter the page URL of the menu page.

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You can assign a monetary value to the conversion if you choose. For selling a product, it might be the price of that product. You can also choose the Funnel option if you want to track the various stages that took place to arrive at the final goals. This allows you to see where you lose your customers if they don’t make it to the end and complete the goal successfully.

Once you have made your choices, click Create Goal to begin measuring progress towards your goal. You’ll be able to see the percent of visitors in the past 7 days who have achieved the goal you set out.

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Other options

The other three types of goals are just as easy to set up. For the Duration Goal, for example, you can choose how long someone must be on the site in order to achieve the goal. Meanwhile the pages per screen per session allows you to set a goal for the minimum number of pages people must view.

Getting your virtual assistant involved

One way to get your virtual assistant involved is to have him or her set up the goals in Google Analytics based on your website’s particular strategy. You can also ask them to provide a weekly report and insight into areas of your website that could be improved to increase your conversion rates.