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Behind the Screens: Where’s Pugsy?

A company’s people are truly their best differentiating factor. They define who you are, what people can expect from you, and form the culture that shapes your future – and that deserves celebration! Our series “Behind the Screens” shares a personal look at who comprises the incredible talent that makes things happen at Boldly.

In this edition of “Behind the Screens” we wanted to introduce a special member of our team — and though he looks a little different than our other team members at Boldly, he still plays a very important role. Meet Pugsy, Boldly’s mascot (and a renowned world traveller!)

Pugsy began trotting the globe to visit our team members in October 2017, and his mission was an important one: to unite Boldly’s people (located all across the world), create a physical connectedness, and, at the same time, bring some serious positivity and good cheer. It’s not an easy job to build a solid and well distinguished company culture with a fully remote team, but Pugsy helps achieve just that. Pugsy was handpicked for the job by our Chief of Happiness, Simha The Ridgeback, who thought it might be easier to have an ambassador traveling on his behalf while he keeps things cheery at Boldly HQ.

Here’s how Pugsy’s visits work: Each month, a new Boldly team member hosts Pugsy for a few weeks. They take Pugsy to unique parts of their hometown, and share photos of his visits in a post on our intranet titled Yours Virtually. The host also shares a little about themselves and their background, some of their favorite things and people, offers their remote work tips, and maybe even a favorite recipe or book recommendation – personal insights to help us all get to know them a little better outside the confines of traditional work conversation.

In the days after the post goes live, the rest of the team can comment on the post and share their guesses on Pugsy’s location. Correct guesses are entered in a drawing announced later in the month, and the winner gets a fun prize in the mail.

Of course, Pugsy’s travel and our “Where’s Pugsy” challenge are a good way for our team to have a bit of fun, but more importantly, he’s a true embodiment of Boldly’s culture and our main values:


While it may seem a bit touchy feely, we attribute a big piece of our business success to the way this value influences our company culture and all our decisions, from how we hire our team to who we attract and accept as clients. Through this value, our aim is that everyone who engages with Boldly, either as a client or as a team member, has a positive experience. Internally, Pugsy is another manifestation of our positivity by showcasing our shared experiences, no matter where we are. The posts featuring him also put our team’s kindness on full display. (We’ve found it’s a bit of a race in the comment section to see who can compliment the host first on the greatness of their location or the beauty of their family!)


Our company has been completely remote from day one, and we’ve never contemplated moving in-office. While the cost-saving and productivity-enhancing benefits of remote and flexible work are substantial, we’ve discovered that there are a host of unforeseen benefits as well, from accessing top talent no matter their location to helping the environment through fewer commuters. Better and more innovative communication is also a plus, and Pugsy is an example of how teams can come together for more than just meetings or around an office watercooler.

Upholding a premium standard

Premium brand-building is for people who view connecting with others and creating joy as the ultimate strategy for growth. When you deliver special, personalized experiences through a passionate team, you build strong, loyal relationships. If you do it exceedingly well, those relationships endure, and customers tell everyone they know exactly how happy you’ve made them. An important piece to creating those enduring customer relationships is to retain our talented team. Part of how we do that is to make sure we are having fun. A joyful workplace, even a virtual one, is a place where people want to stay and do great work. Thankfully, Pugsy’s happy to do his part to spread some joy for the team.

“’Values’ may sound like the teddy bear of the business world — the workplace equivalent of grasping hands and singing Kumbaya around the campfire — but they’re one of the most important elements of your company culture,” said Sandra Lewis, Boldly’s Founder and CEO. “You make the conscious decision to define your values and you’ll hire based on them; you’ll work every day to uphold them. You’ll do fun things to promote them. They are the bedrock of your business culture, and ultimately your business success.”

Since he set out, Pugsy has traveled more than 23,000 miles to visit our team. He’s experienced the iconic boardwalk in Asbury Park, New Jersey; kept an eye out for pirates in Florida; visited the state capitol in Sacramento; been wine tasting in Oregon and France; enjoyed the mountains in Colorado and Montana; enjoyed an In N Out burger in Southern California; and cheered on the local rugby squad in Northampton, England. He’s met our team’s families, shared their hobbies and local culture, celebrated holidays, and helped pull us together through many common threads.

And while he’s a pug of few words, we know he’s glad to be a key part of our company culture.

About the author Corey Schaut is the Marketing and Internal Communications Coordinator at Boldly, where she enjoys getting to know our global team from the comforts of her home in Fredericksburg, Virginia. She loves good stories, good food, and losing at board games to her two children.

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