HTML5Many companies find that redesigning a company logo or newsletter has a positive effect on their clientele – occasional changes in a company logo or website system tell perceptive customers or clients that a company is constantly refining not only its image but its products or services too.

The thing which makes an overhaul of your website or changes to your customer communications effective is good development. Here are three tasks that you should consider outsourcing to seasoned professional developers:

1) Implementing a new Design for your MailChimp Newsletter

Email marketing is an important means of converting leads to sales, and many companies use newsletter design services such as MailChimp. A service like MailChimp is only as effective as the person who uses it – while there are limited pre-existing newsletter templates available, a developer who has sound HTML coding skills is able to tweak a design so that it suits your company’s style. Outsourcing newsletter design to multi-talented developers gives your staff time to focus on other important design tasks.

2) Updating your Company Website

Your website might be visually appealing and it might function fairly smoothly, but good code and up-to-date content will ensure that it is as effective as possible. Outsourcing website design to a developer is a simple way of making sure that your website appears cutting edge, and a developer can also take care of niggly administrative tasks such as updating promotional content, images and other code-dependent content.

3) Creating a WordPress Blog

A company blog which contains frequently updated (and relevant) content is a useful tool in gaining the attention of potential customers and clients, and is also useful for communicating with an existing customer base. As with other web design systems, there are basic templates available for new WordPress developers, but the advantage of outsourcing blog design to an experienced developer is that you will have a page that looks unique. The more professional and innovative the appearance of your online marketing content, the more steadily you will attract valuable business.

These are only three tasks that you should consider outsourcing to developers. Coders who are skilled in working within your chosen platform can relieve the load of your development staff, and can strengthen your company’s web presence through smart use of current web design tools.

Why not ask your new virtual developer what changes they’d recommend, and what experience they have in their portfolio? You might be inspired to take your business to new heights!