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What language barrier? How a multilingual VA can help your business go global

Written by: Sandra Lewis

“The whole world is fast becoming one market — and money is a universal language uniting all, whether you’re selling in China, marketing to the French or closing a deal in New York City,” Said Michael Fertik, serial entrepreneur in a Harvard Business Review. “It may be a happy accident, but it’s just as easy to generate revenue internationally as it is to do with your home base clientele.”

Going global is every start-up business’s dream. Before the rise of the international market, entrepreneurs were limited to their own business “back yard”. That meant that successful business partnerships were first established in a local market, and once firmly rooted in local business and connections with sufficient funds, would be able to make an international leap across the seas to America, Europe or Asian markets.

But that’s the old way of doing things.

Now, you can launch simultaneously across multiple markets, and you can take your business to areas you’d never dreamed of reaching. Forget about language barriers and time zone divides: your business has the potential to be a thriving entity from New York to Madagascar. All you need is the research and the right people to help make your global dream a reality.

That’s where a multi-lingual virtual assistant team comes in. Outsource your business “voice” to a team of trained professionals who speak your customers’ languages, and you’ll be able to reach an entirely new market with untapped potential for your business.

Thinking about going global? Here are 3 things your multilingual VA can help with:

1. You’re not only dealing with a new language when you reach into new markets – you’re dealing with an entirely new culture, and it helps to have someone “on the inside” to speak the language in more ways than one. They can also provide marketing advice, and help you to better understand your new target market.

2. A multilingual virtual assistant will also be able to help with translations and negotiating between two languages. When you need someone you can trust, your virtual assistant is the go-to person for efficient lingual services that you can rely on.

3. Having the same team of people work on multiple markets allows you to target your services better, and to ensure that the quality is standardised across the board. Have one person to oversee and coordinate the same project in different languages and you’ll ensure that your product or services are portrayed with consistency and reliability.

How has your company gone global? How many languages does your business speak?

Updated on July 21st, 2014

About the author: Sandra Lewis is the Founder and CEO of Boldly. She's passionate about helping Businesses, Organizations and Executives increase productivity and move their work forward with the right skills and resources. Setting an example of the efficiencies gained working remotely, she’s been leading her entire team on a virtual basis for the past decade.