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Twitter and your VA

Written by: Sandra Lewis

Twitter is an invaluable business tool that can take your business to new heights. With instant on-demand interactions, direct access to potential new clients, and a great promotional tool at hand, it could be tempting to invest a lot of time and energy into managing your online presence yourself.

However, as you’ll soon realise, managing a corporate Twitter account takes savvy social media know-how, and can take hours of your time which may be better spent elsewhere in your business.

What’s the solution? Hiring a dedicated service professional to manage your online Twitter presence for a set number of hours a day or week will transform the way that your company interacts with its customers, and will free you up to focus on business areas that need your undivided attention. A virtual assistant is capable of so much more than just administrative support, and your virtual services company can help find the perfect “part time” social media manager for your business.

Let your social media VA manage your business Twitter account and enjoy the benefits:

–          More time to yourself

–          A professional online presence for your business

–          Capitalising on marketing and promotional activities from an established network of users

–          Attracting customers from around the globe

–          Sending more traffic to your website

Here are three ways that hiring a virtual assistant to professionally manage your business Twitter account can transform the way your business operates:


1. They help to build your network

The most powerful application for your Twitter VA is building your network by re-tweeting and responding to other messages. A professional VA can quickly identify interesting feeds and tweets for you. You’ll want to be following several users and creating lists for fans and critics. As you tweet interesting content, your fans, customers, followers and colleagues will all be able to interact with your business. Your network grows, your influence grows, and your business reputation is stellar.

2. They make market research a breeze

Twitter is an invaluable research tool but it’s a chore to find and compile data. You’ll want the distilled info right away and a VA can make that happen, easily scanning through the noise for useful info. Data is power, and having someone to scan for comments mentioning your company gives you more data to mine. You can learn about your loudest critics and biggest fans easily and adjust your marketing accordingly.

3. They can provide customer support

You can have your Twitter-dedicated VA use the site for effective customer support, fielding any complaints and inquiries. It’s a good idea to sort through messages and prioritize them based on criteria of your choosing, but that’s a time commitment you can’t personally afford. A VA takes care of that. Eventually you’ll be able to hand off web-based customer support to your VA in its entirety, leaving only the most complex enquiries for you to take care of. Time saving!

Updated on January 5th, 2014

About the author: Sandra Lewis is the Founder and CEO of Boldly. She's passionate about helping founders move their business forward with the right skills and resources. Setting an example of the efficiencies gained working virtually, she manages her entire team on a virtual basis.