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Outsourcing your social media is good for business

Written by: Sandra Lewis

Hiring a social media manager can be the best move for your business: it frees up your time, lets you focus on getting the work done, and best of all – you don’t have to fret about what’s going up on Facebook this week.

There are many social networks out there that are good for your business, depending on your industry. The most prominent networks include Facebook, Twitter, Linkedin and most recently Pinterest. Does your company have the time to spend learning about the ins and outs of each of these networks, about the style and tone required for each post, and about the type of content appropriate for each network? A dedicated social media manager has industry experience, and will be able to hit the ground running with extensive knowledge of how each network operates.

It saves you money

Many large companies already have a functioning social media marketing plan, but small to medium enterprises lack the time and resources to have a fully-dedicated service professional working on their social media accounts 24/7. Hiring virtually lets you have a “pay as you go” system that you can change as your business needs it.

For example, you might start out with two hours of social media interaction a day, and increase it as you move towards Christmas, or decrease it over the summer holidays.

It saves you time

If you’ve ever wondered how people come up with topics to post about, or what the general response rate is for interacting with other individuals, or even if you’re puzzled over basic Facebook etiquette: a social media manager can take these concerns off of your shoulders. Hand over the reins with a clear indication of what you want your social media to achieve for you as a business and let your social media manager worry about the finer details.

It puts your business first

A dedicated social media professional will work around two hours a day on your social network accounts, seven days a week. Just because you’re sleeping or having time off, doesn’t mean your clients or customers are – not to mention different customers operating within different time zones. They want to be acknowledged on Twitter when they tweet you, and they want a response on Facebook when they leave a post on your page. It’s important to acknowledge a preferred turnaround response time so that you can keep up to date and in touch at every opportunity.

Providing an excellent social service online is like maintaining a virtual business card which projects a friendly and informative aspect of your company. Answer questions, interact with followers and fans, and post interesting content to keep everyone interested and to remind them about your business, your service and your products.

Updated on July 19th, 2018

About the author: Sandra Lewis is the Founder and CEO of Boldly. She's passionate about helping Businesses, Organizations and Executives increase productivity and move their work forward with the right skills and resources. Setting an example of the efficiencies gained working remotely, she’s been leading her entire team on a virtual basis for the past decade.