Many businesses have more than one social media account and managing those accounts can take up a lot of time. Why not make the most of digital technology and make those social networks do all the hard work? Use these five social media tools that make the internet work for you, creating a viral global network of news, information, updates, images and helpful data relating to your business. Virtual PAs use these tools to help make quick work of social media, allowing them to stay on top of your social media activity and quickly and efficiently respond to any online interactions or queries.

1.       HootSuite

HootSuite is a powerhouse for social media managers. It allows you to manage and track multiple social profiles at once – including Linkedin, Twitter, Facebook, Flickr, Google+ and more. It offers advanced analytics and powerful insights to measure social campaign performance with optional paid extras such as unlimited accounts and multiple power users.

2.       Tweetdeck

Tweetdeck is owned and run by Twitter, and allows you to fully harness the power of Twitter to make a big difference to your social media accounts. Quickly filter through content in Twitter to find relevant data for your business account, schedule tweets to suit your audience, and manage multiple accounts at once.

3.       Grabinbox

Grabinbox is a social media manager’s dream. It’s used by many VAs and PAs to coordinate multiple Facebook and Twitter accounts from a single interface, and it’s free. You can schedule your updates, and Grabinbox also comes with a great facility which will scan your followers and fans to determine the best time to update your social networks.

4.       Ifttt.com

If this then that is an amazing website that lets you connect your social media accounts and automate the more mundane aspects of updating your social accounts. You can run recipes that let you:

–          Automatically update Twitter when you update Facebook
–          Automatically save a copy of your latest published blog into a document in Dropbox
–          Automatically update Linkedin with your latest tweet
–          Automatically thank someone for following you on twitter
–          And loads of other “recipes” too.

5.       Pinterest

Social media is not just limited to Facebook, Twitter and Linkedin: Pinterest is a fantastic tool that lets you capture images from the web and tell your clients and followers a story – and it’s a great tool for sending traffic to your site too! Use it to promote images from your Facebook and Twitter accounts for maximum social media exposure. Pin your own images and create collections to create a viral social message that will reach customers far and wide.